Digital Marketing Manager

• 6+ years of digital marketing experience in professional services, consulting, or B2B environments
• Hands-on experience with AI-powered digital marketing tools, with a curiosity to continuously explore what’s next
• Demonstrated experience managing a corporate website, including hands-on WordPress proficiency
• Strong paid search expertise, including campaign strategy, bid management, and performance reporting
• Solid understanding of how paid and organic search work together, including SEO principles and how AI-powered tools are reshaping the search landscape. Work with the technical team to enhance and optimize the company’s website ranking.
• Familiarity with programmatic and third-party digital advertising, including campaign execution and vendor management
• Strong project management skills with the ability to coordinate across multiple stakeholders and initiatives
• Detail-oriented and structured, with a track record of owning programs end-to-end.
• Effective communication skills and the ability to work collaboratively across technical and non-technical teams

• Manage and optimize the corporate website, including hands-on work with WordPress. 
• Plan, execute, and manage paid search campaigns, including strategy, bid management, and performance tracking. 
• Collaborate with technical teams to improve website performance, SEO, and search rankings. 
• Develop and implement integrated digital marketing strategies across channels. 
• Leverage AI-powered marketing tools to enhance campaign performance and efficiency. 
• Manage programmatic and third-party digital advertising campaigns, including vendor coordination. 
• Monitor, analyze, and report on campaign performance and key marketing metrics. 
• Coordinate with cross-functional teams to ensure alignment on campaigns and initiatives. 
• Drive continuous optimization based on insights, trends, and emerging technologies. 

Skills

1. End-to-end digital marketing execution across paid, organic, and programmatic channels. 
2. Strong expertise in paid search (campaign strategy, bid management, performance optimization). 
3. Website management and optimization using WordPress (content updates, landing pages, UX improvements).
4. SEO execution including keyword strategy, on-page/off-page optimization, and technical coordination. 
5. Ability to leverage AI-powered marketing tools for campaign optimization and content generation. 
6. Data analysis and performance tracking (CTR, CPC, conversions, ROI). 
7. Campaign planning, execution, and continuous optimization across channels. 
8. Vendor and agency management for programmatic and third-party advertising. 
9. Content planning and alignment with marketing campaigns. 
10. Cross-functional coordination with technical, sales, and marketing teams. 
11. Reporting and dashboard creation for performance insights and decision-making. 

 Knowledge

1. Digital marketing strategies across paid, organic, and programmatic ecosystems. 
2. SEO principles and the integration of paid and organic search strategies. 
3. Marketing analytics tools (Google Analytics, Google Ads, etc.) and performance measurement. 
4. AI and emerging technologies in digital marketing. 
5. Website architecture, user journey, and conversion optimization principles (CRO). 
6. Programmatic advertising and third-party digital platforms. 
7. B2B marketing, especially in professional services or consulting environments. 
8. Content marketing and lead generation strategies. 

Self-Image

1. Sees self as a growth driver through digital marketing performance and lead generation. 
2. Acts as a strategic partner to business and leadership teams. 
3. Positions self as a data-driven decision-maker. 
4. Maintains a professional and innovative approach to digital marketing execution. 

Traits

1. Analytical mindset with strong attention to detail. 
2. Proactive and self-driven in managing campaigns and initiatives. 
3. Adaptable to rapidly evolving digital trends and technologies. 
4. Strong problem-solving and decision-making abilities. 
5. Organized with the ability to manage multiple campaigns simultaneously. 
6. Collaborative team player with effective communication skills. 
7. Result-oriented with a focus on performance and ROI. 

 Motives

1. Drive measurable business growth through digital channels. 
2. Continuously improve campaign performance and ROI. 
3. Stay ahead of digital trends and adopt innovative marketing technologies. 
4. Build strong brand visibility and digital presence. 
5. Contribute to long-term marketing strategy and organizational growth.